- The Internet and IT industry has actually produced more millionaires in last 10 years than the manufacturing industry in past 100 years.
- Companies that don’t embrace technology and the Internet as a competitive business weapon will ultimately be overrun by those that do.
- Lots of small-medium enterprises’ actually beat large enterprises in terms of acquiring new customers. They took a ride on Internet and left many others behind.
What’s so interesting about Internet?
- Its inexpensive, it has global presence and it is very fast.
- Demographic characteristics of Internet users make this segment a large and profitable market.
- The average Internet user has a high income, allowing for increased levels of disposable income as well as being of a high education, both Internet and technology based as well as general intelligence levels
- The heaviest demographic users are age between 30-49, but strong growth with students/teenagers and senior citizens.
- The over 55’s demographic is as large as the 18-25’s demographic.
- About equal male/female
- The dominant language online is English
- It facilitates direct interaction of a customer with you and your company.
- Statistics show that numbers of Internet users will double themselves (to around 2 billion) within next 3-4 years.
Neil M Hancock is an e-Marketing Accounts Manager at Enigma Interactive, an award winning new media developer, specialising in web and multimedia development as well as offering a full e-Marketing service.
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