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	<title>The Marketing Blog</title>
	<link>http://www.the-marketing-blog.co.uk</link>
	<description>The First Point Of Call For Anything Marketing Related!</description>
	<pubDate>Mon, 17 Nov 2008 17:07:09 +0000</pubDate>
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		<title>How to Filter Traffic out of your Google Analytics Account</title>
		<link>http://www.the-marketing-blog.co.uk/how-to-filter-traffic-out-of-your-google-analytics-account/</link>
		<comments>http://www.the-marketing-blog.co.uk/how-to-filter-traffic-out-of-your-google-analytics-account/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:03:03 +0000</pubDate>
		<dc:creator>Neil M Hancock [e-Marketing Accounts Manager] Enigma Interactive</dc:creator>
		
		<category><![CDATA[Google Analytics]]></category>

		<category><![CDATA[filter]]></category>

		<guid isPermaLink="false">http://www.the-marketing-blog.co.uk/how-to-filter-traffic-out-of-your-google-analytics-account/</guid>
		<description><![CDATA[One of the most underrated tools in Google Analytics is the ability to completely filter out data from your account. If you regularly visit your own website to check on offers and/or make updates, or simply you have it as your home page, then your Analytics data could get very diluted and ruin some potential [...]]]></description>
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		<title>&#8216;To Hyphen or Not To Hyphen’ – That is the Domain Question</title>
		<link>http://www.the-marketing-blog.co.uk/to-hyphen-or-not-to-hyphen-that-is-the-domain-question/</link>
		<comments>http://www.the-marketing-blog.co.uk/to-hyphen-or-not-to-hyphen-that-is-the-domain-question/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 15:45:55 +0000</pubDate>
		<dc:creator>Neil M Hancock [e-Marketing Accounts Manager] Enigma Interactive</dc:creator>
		
		<category><![CDATA[Domain Names]]></category>

		<category><![CDATA[hyphenated domain names]]></category>

		<guid isPermaLink="false">http://www.the-marketing-blog.co.uk/to-hyphen-or-not-to-hyphen%e2%80%99-%e2%80%93-that-is-the-domain-question/</guid>
		<description><![CDATA[One questions that I get asked a lot by businesses looking to purchase their new domain name is should they buy a hyphenated domain (my-company-name.co.uk) or a non hyphenated domain (mycompanyname.co.uk).
In some scenario’s their hand is forced by one of the domains being taken, however if they are both available it creates an interesting debate.
So [...]]]></description>
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		<title>What are Canonicalisation Issues?</title>
		<link>http://www.the-marketing-blog.co.uk/what-are-canonicalisation-issues/</link>
		<comments>http://www.the-marketing-blog.co.uk/what-are-canonicalisation-issues/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 15:39:38 +0000</pubDate>
		<dc:creator>Neil M Hancock [e-Marketing Accounts Manager] Enigma Interactive</dc:creator>
		
		<category><![CDATA[Search Engine Optimisation]]></category>

		<category><![CDATA[canonicalisation]]></category>

		<category><![CDATA[neil m hancock]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.the-marketing-blog.co.uk/what-are-canonicalisation-issues/</guid>
		<description><![CDATA[Canonicalisation issues arise when you can access the same page using a number of URLs. For example, most people would consider these the same URLs:

www.mysite.com
mysite.com/
www.mysite.com/index.html

However all three URLs can be treated as being separate pages. A search engine could return completely different pages for the three above URLs. Having canonicalisation issues can hurt your search [...]]]></description>
		<wfw:commentRss>http://www.the-marketing-blog.co.uk/what-are-canonicalisation-issues/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to Make Email Marketing a Success For Your Business</title>
		<link>http://www.the-marketing-blog.co.uk/how-to-make-email-marketing-a-success-for-your-business/</link>
		<comments>http://www.the-marketing-blog.co.uk/how-to-make-email-marketing-a-success-for-your-business/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 11:26:00 +0000</pubDate>
		<dc:creator>Neil M Hancock [e-Marketing Accounts Manager] Enigma Interactive</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.the-marketing-blog.co.uk/how-to-make-email-marketing-a-success-for-your-business/</guid>
		<description><![CDATA[Email marketing is one of the fastest, easiest and most successful ways to market or advertise your product or service. Email marketing is one of the most preferred types of marketing in all kinds of industries, from MNC’s to small restaurants and B&#38;B’s.
Unlike some forms of marketing where you have to analyse whether your target [...]]]></description>
		<wfw:commentRss>http://www.the-marketing-blog.co.uk/how-to-make-email-marketing-a-success-for-your-business/feed/</wfw:commentRss>
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		<title>Personalise Your AdWords Text Ads</title>
		<link>http://www.the-marketing-blog.co.uk/personalise-your-adwords-text-ads/</link>
		<comments>http://www.the-marketing-blog.co.uk/personalise-your-adwords-text-ads/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 11:30:53 +0000</pubDate>
		<dc:creator>Neil M Hancock [e-Marketing Accounts Manager] Enigma Interactive</dc:creator>
		
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.the-marketing-blog.co.uk/?p=10</guid>
		<description><![CDATA[Google Adwords has a function called ‘Dynamic Keyword Insertion’ (DKI), this allows advertisers to return the users search query within their adverts. To use this tool you simply replace your advert text with the code snippet {Keyword}.
So for example if I wanted my advert to appear for a range of differing keywords but with targeted [...]]]></description>
		<wfw:commentRss>http://www.the-marketing-blog.co.uk/personalise-your-adwords-text-ads/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Three Facts of Modern Businesses &#038; What’s so interesting about the Internet</title>
		<link>http://www.the-marketing-blog.co.uk/three-facts-of-modern-businesses-what%e2%80%99s-so-interesting-about-internet/</link>
		<comments>http://www.the-marketing-blog.co.uk/three-facts-of-modern-businesses-what%e2%80%99s-so-interesting-about-internet/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 11:22:28 +0000</pubDate>
		<dc:creator>Neil M Hancock [e-Marketing Accounts Manager] Enigma Interactive</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.the-marketing-blog.co.uk/three-facts-of-modern-businesses-what%e2%80%99s-so-interesting-about-internet/</guid>
		<description><![CDATA[
The Internet and IT industry has actually produced more millionaires in last 10 years than the manufacturing industry in past 100 years.
Companies that don’t embrace technology and the Internet as a competitive business weapon will ultimately be overrun by those that do.
Lots of small-medium enterprises’ actually beat large enterprises in terms of acquiring new customers. [...]]]></description>
		<wfw:commentRss>http://www.the-marketing-blog.co.uk/three-facts-of-modern-businesses-what%e2%80%99s-so-interesting-about-internet/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What is the Perfect Title Tag?</title>
		<link>http://www.the-marketing-blog.co.uk/what-is-the-perfect-title-tag/</link>
		<comments>http://www.the-marketing-blog.co.uk/what-is-the-perfect-title-tag/#comments</comments>
		<pubDate>Fri, 09 May 2008 16:31:53 +0000</pubDate>
		<dc:creator>Neil M Hancock [e-Marketing Accounts Manager] Enigma Interactive</dc:creator>
		
		<category><![CDATA[Search Engine Optimisation]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Title Tags]]></category>

		<guid isPermaLink="false">http://www.the-marketing-blog.co.uk/what-is-the-perfect-title-tag/</guid>
		<description><![CDATA[The title tag has been, and probably always will be, the most important ‘on-page’ factor in achieving high search engine rankings. So much so that sometimes having a perfect page title can have a large affect on your search engine rankings as well as being more user friendly to increase clickthrough rates.
So what is the [...]]]></description>
		<wfw:commentRss>http://www.the-marketing-blog.co.uk/what-is-the-perfect-title-tag/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Note of Warning about Companies Who ‘Guarantee This’ and ‘Guarantee That’</title>
		<link>http://www.the-marketing-blog.co.uk/a-note-of-warning-about-companies-who-guarantee-this-and-guarantee-that/</link>
		<comments>http://www.the-marketing-blog.co.uk/a-note-of-warning-about-companies-who-guarantee-this-and-guarantee-that/#comments</comments>
		<pubDate>Thu, 08 May 2008 11:00:33 +0000</pubDate>
		<dc:creator>Neil M Hancock [e-Marketing Accounts Manager] Enigma Interactive</dc:creator>
		
		<category><![CDATA[Search Engine Optimisation]]></category>

		<category><![CDATA[search engine optimsation]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.the-marketing-blog.co.uk/a-note-of-warning-about-companies-who-%e2%80%98guarantee-this%e2%80%99-and-%e2%80%98guarantee-that%e2%80%99/</guid>
		<description><![CDATA[We guarantee you top 10 listings in Google, MSN and Yahoo! With a 100% money back guarantee if we do not succeed in the time agreed. Or you pay nothing until we get you top 10 listings in Google, MSN and Yahoo!
Does this kind of offer seem familiar to you? Have you been scammed by [...]]]></description>
		<wfw:commentRss>http://www.the-marketing-blog.co.uk/a-note-of-warning-about-companies-who-guarantee-this-and-guarantee-that/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Art of Creating and Maintaining Relationships Through Direct Marketing</title>
		<link>http://www.the-marketing-blog.co.uk/the-art-of-creating-and-maintaining-relationships-through-direct-marketing/</link>
		<comments>http://www.the-marketing-blog.co.uk/the-art-of-creating-and-maintaining-relationships-through-direct-marketing/#comments</comments>
		<pubDate>Tue, 06 May 2008 14:20:00 +0000</pubDate>
		<dc:creator>Neil M Hancock [e-Marketing Accounts Manager] Enigma Interactive</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.the-marketing-blog.co.uk/the-art-of-creating-and-maintaining-relationships-through-direct-marketing/</guid>
		<description><![CDATA[If executed well, a direct marketing campaign can be a highly successful way to create and maintain relationships with both current and potential customers. The aim of building a relationship is to encourage loyalty towards your brand and products amongst your target market. In today&#8217;s highly competitive market place, the need to always consider more [...]]]></description>
		<wfw:commentRss>http://www.the-marketing-blog.co.uk/the-art-of-creating-and-maintaining-relationships-through-direct-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Step-by-Step Guide to Creating a Google AdWords Account</title>
		<link>http://www.the-marketing-blog.co.uk/a-step-by-step-guide-to-creating-a-google-adwords-account/</link>
		<comments>http://www.the-marketing-blog.co.uk/a-step-by-step-guide-to-creating-a-google-adwords-account/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 14:24:22 +0000</pubDate>
		<dc:creator>Neil M Hancock [e-Marketing Accounts Manager] Enigma Interactive</dc:creator>
		
		<category><![CDATA[Google Adwords]]></category>

		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.the-marketing-blog.co.uk/a-step-by-step-guide-to-creating-a-google-adwords-account/</guid>
		<description><![CDATA[Google AdWords is the platform which Google use to allow people to advertise their company, product or service on the Google website and Content Network. The following step-by-step guide is aimed to help you create a very simple and basic AdWords account which you can use to promote your business, gain visitors and potential increase [...]]]></description>
		<wfw:commentRss>http://www.the-marketing-blog.co.uk/a-step-by-step-guide-to-creating-a-google-adwords-account/feed/</wfw:commentRss>
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