-
How to Filter Traffic out of your Google Analytics Account
One of the most underrated tools in Google Analytics is the ability to completely filter out data from your account. If you regularly visit your own website to check on offers and/or make updates, or simply you have it as your home page, then your Analytics data could get very diluted and ruin some potential […]
-
‘To Hyphen or Not To Hyphen’ – That is the Domain Question
One questions that I get asked a lot by businesses looking to purchase their new domain name is should they buy a hyphenated domain (my-company-name.co.uk) or a non hyphenated domain (mycompanyname.co.uk).
In some scenario’s their hand is forced by one of the domains being taken, however if they are both available it creates an interesting debate.
So […] -
What are Canonicalisation Issues?
Canonicalisation issues arise when you can access the same page using a number of URLs. For example, most people would consider these the same URLs:
www.mysite.com
mysite.com/
www.mysite.com/index.htmlHowever all three URLs can be treated as being separate pages. A search engine could return completely different pages for the three above URLs. Having canonicalisation issues can hurt your search […]
-
How to Make Email Marketing a Success For Your Business
Email marketing is one of the fastest, easiest and most successful ways to market or advertise your product or service. Email marketing is one of the most preferred types of marketing in all kinds of industries, from MNC’s to small restaurants and B&B’s.
Unlike some forms of marketing where you have to analyse whether your target […] -
Personalise Your AdWords Text Ads
Google Adwords has a function called ‘Dynamic Keyword Insertion’ (DKI), this allows advertisers to return the users search query within their adverts. To use this tool you simply replace your advert text with the code snippet {Keyword}.
So for example if I wanted my advert to appear for a range of differing keywords but with targeted […] -
Three Facts of Modern Businesses & What’s so interesting about the Internet
The Internet and IT industry has actually produced more millionaires in last 10 years than the manufacturing industry in past 100 years.
Companies that don’t embrace technology and the Internet as a competitive business weapon will ultimately be overrun by those that do.
Lots of small-medium enterprises’ actually beat large enterprises in terms of acquiring new customers. […] -
What is the Perfect Title Tag?
The title tag has been, and probably always will be, the most important ‘on-page’ factor in achieving high search engine rankings. So much so that sometimes having a perfect page title can have a large affect on your search engine rankings as well as being more user friendly to increase clickthrough rates.
So what is the […] -
A Note of Warning about Companies Who ‘Guarantee This’ and ‘Guarantee That’
We guarantee you top 10 listings in Google, MSN and Yahoo! With a 100% money back guarantee if we do not succeed in the time agreed. Or you pay nothing until we get you top 10 listings in Google, MSN and Yahoo!
Does this kind of offer seem familiar to you? Have you been scammed by […] -
The Art of Creating and Maintaining Relationships Through Direct Marketing
If executed well, a direct marketing campaign can be a highly successful way to create and maintain relationships with both current and potential customers. The aim of building a relationship is to encourage loyalty towards your brand and products amongst your target market. In today’s highly competitive market place, the need to always consider more […]
-
A Step-by-Step Guide to Creating a Google AdWords Account
Google AdWords is the platform which Google use to allow people to advertise their company, product or service on the Google website and Content Network. The following step-by-step guide is aimed to help you create a very simple and basic AdWords account which you can use to promote your business, gain visitors and potential increase […]
-
If ‘Content is King’ then Compelling Content Will Dethrone the King
There is a saying that on the Internet ‘Content is King’, this much is very true. However not all content deserves the worthy title of being considered a ‘King’. Uninteresting content, unlinkworthy content and irrelevant content is merely the lowest servant of the said King. The true King of a website is ‘Compelling Content’. Content […]
-
Social Media Marketing Explained
The latest phenomenon of online marketing is ‘Social Media’, but what is social media and how can I use it to help my business?
Social Media Marketing is using social interactive websites and web portals to market and promote your business, product or services. Using social media websites like YouTube, Facebook and MySpace a business can […] -
How to Create More Backlinks to Your Site through Three Way Linking
So the search engines have finally changed their ranking algorithms making the reciprocal link almost redundant. This can cause many problems particularly if your main form of link building has been through reciprocal links (swapping links on your site and a partner site).
How can I create more links to my site that are not reciprocal […] -
How to Submit Your Website to the Major Search Engines
You may have read about websites offering to submit your website to 100/1K/1Million+ search engines all at the click of a button, or even worse for a small non-negotiable fee!
These are scams DO NOT use them!
The search engines will naturally find your website without you actually having to do anything! However we can speed along […] -
How to Improve Search Engine Rankings Through Images
They say an image can speak a thousand words! However, unfortunately a search engines can not understand a single one of those words! The search engines need help understanding what and image is meant to portray, which is why putting textual content within an image is such a fundamental sin!
We can help the search engines […] -
Three Ways Your Domain Name Can Help You Rank Better in the Search Engines!
It is important when you are creating a new website that you choose a good domain name because your choice of name can have a positive effect on your future search rankings!
I am going to highlight below the three ways which you can improve your rankings by selecting a good domain name!
1. Including a keyword(s) in your domain […] -
7 Common Myths about Search Engine Optimisation
SEO is not for me because our site doesn’t get many visitors or transactions
The statement alone answers why you need search engine optimisation, and you would be amazed with the amount of people who see this as valid reason for NOT implementing a search engine marketing campaign. The reason that people are claiming this is […]